Press Release Graphics: Gaining greater brand recognition with optimum placements

As companies all strive to get as much free exposure as possible, creating visuals to accompany press releases is a proven way to get editors to publish the releases and to place them in prime positions. With fewer paid ads on the sites and in print, these graphics enhance the look and feel and make them more visually attractive. Public relations agencies from around the world have confirmed that editors give preference to releases that include compelling graphics. For companies, these graphics present an excellent opportunity for unpaid visual branding. Continue reading