Write a Value Proposition that Makes Customers Say YES!
Learn the Do’s and Don’ts of crafting a statement that buyers can’t ignore. Paper includes sample value propositions, value myths and writing mistakes to avoid.
Building Brand Loyal Customers
An overview on how customers think about brands—and what you can do to influence them.
What is Market Research,
How it Makes New Products More Successful
An authoritative explanation of the types of market research; how to screen a research vendor; case studies on how market research was used.
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