| International |
TRAINING FOR ENGINEERS
Leveraging the “best practices” gained from working
with 250 technology companies, Stringer develops
and conducts marketing courses and workshops
for engineers.
Courses are typically tailored to the individual
needs of each company, and are given onsite at
client facilities for engineers, product lines and
corporate marketing personnel.
In many cases, soon-to-be-released products are
used as workshop examples. Thus clients get the
dual training benefits of helping engineers to become better marketers, as new products receive expert marketing attention.
LaunchBench is an online and onsite training program that helps engineers get new products to revenue success. The web based program includes video tutorials and "how to" reference tools that teach marketing best practices for launching technology products.
The program is derived from years of hands-on experience launching new products and training engineers by Stringer, and selected other industry experts in branding, research and audience engagement.
The program is also available onsite in half day (or longer) workshops, which include your soon-to-be-released products as working examples.
